Monday, July 23, 2007

Hearst reaches out to male Web users in Ugo deal

(Reuters) - Ugo's audience comprises more than 11 million monthly visitors in the United States and nearly 28 million worldwide, with a heavy concentration of male viewers aged 18 to 34 who are coveted by advertisers.




"There's a lot of focus on entertainment, whether new movies or DVDs," Hearst Interactive President Kenneth Bronfin told Reuters. "We're appealing to this demographic by what they love to do on the Internet."


Read more at Reuters.com Mergers News

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