Russian Ad Spending Surges to Record $1.8 Billion as Television Rates Soar

(Bloomberg) -- Advertising spending in Russia surged
to a record in the first quarter as companies including Procter &
Gamble Co. and OAO Mobile TeleSystems sought to gain market share
in an economy expanding for a ninth year.

Spending jumped to $1.83 billion from $1.37 billion a year
earlier, the Association of Communication Agencies in Russia
said. TV ads accounted for half of the total, $900 million, or
$6.30 for each of the country's 143 million people.


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