Friday, May 25, 2007

Dethroned King of Beers Needs InBev's Stella, Beck's to Tap U.S. Thirst

(Bloomberg) -- Anheuser-Busch Cos. was dethroned as
the King of Beers as U.S. drinkers switched to imports. The
brewer's best shot at regaining the crown rests on distributing
those rivals' beers in its home market.

Anheuser-Busch, which was the world's biggest brewer for at
least five decades, began selling beers such as Stella Artois
and Beck's for InBev NV in February to lure consumers willing to
pay more for European ales as sales of Budweiser stagnate.


Read more at Bloomberg Exclusive News

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