(Bloomberg) -- On the outskirts of Leipzig, a 20-meter- tall steel, glass and concrete building rears out of the flat landscape. The complex, a car factory opened by Bayerische Motoren Werke AG in 2005, was designed by Pritzker Prize-winning architect Zaha Hadid and won Germany's top architecture award.
For the BMW executives who built it, the plant's form is less important than its function. The factory was custom designed to produce 1-Series or 3-Series BMW sedans in any order and with different options without stopping the production line. Leipzig is BMW's latest weapon in its battle to retain its position as the world's most-successful luxury car company.
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