(Reuters) - The Right Media Exchange is the industry's largest emerging online advertising exchange, which serve up banner ads and other ad formats to less trafficked parts of Web sites than traditional premium ad networks, which target busy sites.
Yahoo, the market leader in display advertising used by big brand-name marketers, is seeking to boost its presence in the fast-growing market for advertising that can be micro-targeted to small audiences such as individual social network profiles.
Read more at Reuters.com Mergers News
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