(Reuters) - LONDON, April 19 - British-based credit information firm Experian said on Thursday it was buying Internet marketing intelligence firm Hitwise for about $240 million in cash.
Experian said it was buying privately owned Hitwise, which helps clients from banking group HSBC to furniture retailer IKEA to monitor the performance of their websites and target online advertising spending, from its management and other unidentified backers.
Read more at Reuters.com Mergers News
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