(Reuters) - The deals include partnerships with reality television guru Mark Burnett, Dreamworks Animation, "Big Brother" producer Endemol, Madison Road Entertainment, Stone & Co. and Telepictures.
The collaborations will feature games based on the hit animated monster movie "Shrek" and trivia quizzes from Burnett's "Gold Rush." A tie-in with popular talk show "The Ellen DeGeneres Show" will allow viewers to share their personal stories.
Read more at Reuters.com Business News
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